TalkCuddle Campaign
The COVID-19 pandemic has created a global crisis for mental health. TalkCuddle campaign is to make a community where mental health is valued, promoted, and protected because everyone has an equal opportunity to feel loved, connected, and appreciated. The campaign focuses on sharing kind words and having an engaging event for the community.
Background
Logo & Design
Interactive Event
Campaign Poster
The posters will be placed in the subway station, bus stops, and the street, and even in the office so that workers can be aware of the campaign.
The campaign has a small token of appreciation for the attendees, which is intended to bring a smile to their faces. Visitors will have the chance to receive a goodie bag containing various items such as stickers, t-shirts, energy bars, coffee, and speech bubble-shaped sticky notes through a lucky draw.
The design element consists of two: a subway map and characters. Subway stations are genuine environments that we encounter on a daily basis in Seoul, as many people commute by subway. I used the map’s lines and intersection points as a background for the posters to emphasize the connection in our community.
Characters are simple and rounded, inspired by the sight of crowded people in a subway station. Characters exchange speech bubbles as a gift to each other, encouraging them to share kind words to support one another.
