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Who is Yujin
Hello! I design user-centered interfaces and experiences that are both intuitive and impactful. With a background in communication and design, I specialize in blending creativity, data insights, and empathy to solve complex problems. I’ve worked on PR and UX/UI projects for global brands like Saint Laurent, Takeda, and Sanofi. Currently pursuing a Master’s in Design for Interaction at Carnegie Mellon University.
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Education
AUG, 2023 - MAY, 2025
MDes in Design for Interaction, Carnegie Mellon University
Michael Donaghue Fellowship, 2024-2026
AUG, 2022 - MAY, 2023
MA in Design, Carnegie Mellon University
School of Design Merit Award, 2023
FEB, 2021 - OCT, 2021
BS in Communication, Boston University
Dean’s List
Study Abroad Program: Advertising and Marketing, London, UK (Spring 2020)
Leadership Roles:
Account Executive, PRLab – Managed client campaigns, developed PR strategies, and secured media placements.
Media and Communication Director, WeHope (non-profit) – Led outreach initiatives, designed communication plans, and increased organizational visibility.
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Experience
AUG, 2023 - JUN, 2024
Graduate Researcher, CMU HCI Institute eHeart lab
Researched psychological effects of recognition errors in AI voice technologies (e.g., Alexa, Siri) on users with speech difficulties, disabilities, and diverse accents.
Designed and conducted controlled experiments to analyze emotional and cognitive responses, complemented by participatory workshops for community-driven insights.
Focused on inclusivity in voice technology, addressing the needs of marginalized groups, including racial minorities and users with unique dialects, to enhance user experience and accessibility.
OCT, 2021 - MAR, 2023
UX Designer, DesignLeader & BrandSynergy
Developed a UI/UX prototype for Takeda Korea to support patients and families in managing precocious puberty.
Redesigned websites for Sanofi Korea and STAAR Surgical, achieving traffic increases of 63% and 58%, respectively, through improved user flows and design enhancements.
Created a storyboard for STAAR Surgical’s 2023 campaign, effectively communicating the brand’s vision and narrative.
Conducted user surveys with 800+ participants, gathering insights to inform design strategies and improve user experiences.
Managed ad localization projects for global brands, successfully pitching and securing Pfizer and Moderna as key clients.
Generated monthly SEO and ad performance reports using Google Analytics, providing actionable insights to optimize client campaigns.
FEB, 2021 - OCT, 2021
Public Relation Assistant, Saint Laurent
Crafted monthly PR lookbooks and localized press releases, elevating Saint Laurent’s DMR rank from 33 to 6 through strategic media and editorial placements.
Coordinated with international HQ teams on celebrity selection, look approvals, media outreach, and sample securement to ensure seamless campaign execution.
Managed daily press monitoring and compiled comprehensive clippings reports for HQ, providing actionable insights on brand visibility and media impact.
Led PR efforts for the Seoul Flagship store opening, handling celebrity dressing, seating organization, and sample trafficking to deliver a successful high-profile event.